Founded by industry veterans with complementary skills and backgrounds, our leadership team brings together technical expertise and strategic insight to guide our clients' digital transformation journeys. With experience spanning multiple countries and sectors, our leadership provides the vision that drives our innovative approach to digital strategy.

Alexander Tan Wei Ming

Alexander Tan Wei Ming

Co-Founder & Chief Executive Officer

As Co-Founder and CEO, Alexander leads Novus Digital Strategies with a vision for bridging digital divides across international markets. Drawing on his unique background in both Asian and European business environments, he has developed a deep understanding of how digital transformation varies across different cultural contexts.

With over 10 years of experience in technology and digital strategy, Alexander has helped dozens of organizations navigate the complexities of digital evolution. He holds a first-class honours degree in Computer Science from University College London and previously held senior positions at leading technology consultancies in the UK and Singapore.

Education

BSc Computer Science, University College London

Previous Experience

Senior Digital Strategist, Technology Consultancy, London

Areas of Expertise

Digital Strategy, Technical Innovation, International Markets

Languages

English, Mandarin Chinese

"The most effective digital strategies don't just leverage technology – they understand the human and cultural contexts in which that technology operates. Our mission is to help businesses navigate this complexity with clarity and confidence."
Matthew Smith

Matthew Smith

Co-Founder & Chief Strategy Officer

Matthew co-founded Novus Digital Strategies with a passion for transforming data into actionable business insights. As Chief Strategy Officer, he oversees the development of innovative digital solutions that drive measurable outcomes for our clients across diverse sectors.

Prior to founding Novus, Matthew spent 8 years working with leading organizations in Australia and the UK, helping them optimize digital experiences and leverage data-driven strategies. His dual background in business and technology enables him to bridge the gap between technical possibilities and business realities.

Education

BCom/BIT (Dual Degree), University of Sydney

Previous Experience

Head of Analytics, Digital Agency, Sydney

Areas of Expertise

User Experience, Data Analytics, Conversion Optimization

Certifications

Google Analytics, Adobe Analytics, Agile PM

"The best digital strategies are built on a foundation of robust data and human-centered design. By combining these elements, we create digital experiences that not only look good but deliver real business value."

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